about MOENDY MINDFULNESS
MORE THAN A BRAND. A MINDSET.
Mindfulness has become quite the buzzword lately—maybe you already know what it’s all about, or perhaps you just read about it on our FAQ page. But Moendy? Is that even a word? What does it mean? What’s the story behind it?
We’re so glad you asked!
MOENDY
noun
mo . en . dy
Definition
“To bring to light, light up, illuminate”
Origin
Tupi-Guarani
The word Moendy comes from Tupi-Guarani, one of the primary linguistic and cultural groups of Indigenous peoples in the region now known as Brazil.
as a proud native of the Brazilian Amazon, The name is a tribute to my roots—an homage to my heritage and the land my ancestors and I have called home.
Moendy means “to bring to light,” “LIGHT UP,” or “illuminate,” symbolizing the inner light that exists within each of us.
Ready to Discover the light within?
MOENDY
substantivo
mo . en . dy
Definição
“Trazer à luz, acender, iluminar”
Origem
Tupi-Guarani
A palavra Moendy vem do Tupi-Guarani, um dos principais grupos linguísticos e culturais dos povos indígenas da região hoje conhecida como Brasil.
Como nativa da Amazônia, o nome é uma conexão com minhas raízes — uma homenagem à minha ancestralidade e à terra que minha família chama de casa há gerações.
Moendy significa “trazer à luz,” “ACENDER” ou “iluminar” e simboliza a luz interior que existe dentro de cada um de nós.
Pronto para Descubra a sua luz interior?
A SYMBOL OF INNER POWER
The visual identity of Moendy is inspired by mindfulness and the symbolic framework known in Buddhist tradition as the “three jewels”: the Buddha (the teacher), the dharma (the teachings), and the sangha (the community). In the context of mindfulness, these elements reflect the inner capacities we each hold — guidance, wisdom, and connection — not external objects to seek, but qualities to uncover within ourselves.
At its heart, mindfulness is about awakening—reconnecting with our true nature and the wholeness that has always been there. By pausing and paying attention non-judgmentally, we illuminate the wisdom, clarity, and resilience already within ourselves.
The Moendy logo reflects these principles through four interconnected elements:
The Jewels: Representing the teacher, the teachings, and the community — foundational aspects of practice and the inner resources we can cultivate
The Sparkle: A star-like symbol that signifies the light of awakening and the transformational power of insight and inquiry
The Inner Power: Symbolizing the deep reservoir of strength and potential within each of us, where transformation begins
The Roots: A symbol of connection and grounding, inviting us to anchor in the present and gently explore the roots of our thoughts, emotions, sensations, and experience
Together, these elements express the heart of our mission: to help others rediscover their inner light, awaken to their full potential, and embrace mindfulness as a way of being.
